Titlebook: Marketing to the Ageing Consumer; The Secrets to Build Dick Stroud,Kim Walker Book 2013 Palgrave Macmillan, a division of Macmillan Publish

使成波狀

The ageing mind,Cognitive ageing affects the quality of our memory, recall, attention, reasoning, insights, perception and knowledge. It is also involved in the process of sensory ageing and the way that behaviours and values change over a lifetime.

Omniscient

,The meaning of ‘a(chǎn)ge-friendly’,We live in a world designed by younger people, for younger people. That’s not a criticism; it’s a fact. Our cities, our businesses, our pastimes have been shaped at a time when the median age was younger and life expectancy shorter.

construct

Evaluating age-friendliness,The previous chapter established the need for companies to adopt age-friendly practices that will help them satisfy the needs of older customers. This chapter explains how they can start.

公豬

Creating an age-friendly strategy,This book describes why companies should adopt an age-friendly approach to their customers and how they can achieve it. We believe the default option is to engineer the company’s processes to become age-friendly. There will be instances when this is not the case but they are rare. Not everybody agrees with this assumption.

Myocyte

Age-friendly employers and governments,The focus of this book has been on why the ageing bodies, minds and senses of consumers will change the way they interact with the companies that market to them. This change in the relationship is not in doubt — the only questions are when and by how much.

CANE

The ageing body,mers. The effects of ageing on the 11 organ systems and an estimated 100 trillion cells of the human body are equally important, bringing about a transformation in the way people look, feel and behave.

FRET

The future, out.’ Thomas Watson, the chairman of IBM, is said to have predicted: ‘I think there is a world market for maybe five computers.’ . magazine reported in 1968 that ‘With over 50 foreign cars already on sale here, the Japanese auto industry isn’t likely to carve out a big slice of the TTQ market.’

夾死提手勢

products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.978-1-349-35095-7978-0-230-37820-9

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Incorporate

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