Titlebook: Marketing and Smart Technologies; Proceedings of ICMar álvaro Rocha,José Luís Reis,Zorica Bogdanovi? Conference proceedings 2020 Springer N

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Filipa Jorge,Mário Sérgio Teixeira,Carlos Fonseca,Ricardo Jorge Correia,Ramiro Gon?alvesogists, contem- rary sociologists often view research on mental health as peripheral to the “real work” of the discipline. The sentiment, real or perceived, is that the sociology of mental health, along with it978-0-387-75699-8978-0-387-36320-2

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Anthology

Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy,reference points for companies, influencing internal stakeholders and feeding further accounts. Second, we identify and explore five qualities of narratives in websites that influence how these narratives can be constructed and disseminated: (1)?tangibility; (2) persistence; (3)?ubiquity; (4) multim

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Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour,annel consumer behaviour. Guided by the Stimulus-Organism-Response (S-O-R) model, consumer irrationality and omnichannel behaviour literature, the study developed a theoretical framework that explores three types of driving factors, including price orientation, product category and convenience (Stim

Modicum

The Application of Social and Viral Marketing and the Management of Social Networks to Promote the rketing and the social network management should be its main instruments of action. In order to renew the political impulse to build Europe with adequate capabilities for its defence, it is essential to strengthen the European identity in general and the construction of a European Defence Conscience

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Valerio Stallones. While mental health and illness figured prominently in the writings of classical sociologists, contem- rary sociologists often view research on mental health as peripheral to the “real work” of the discipline. The sentiment, real or perceived, is that the sociology of mental health, along with it