Titlebook: Marketing and Smart Technologies; Proceedings of ICMar álvaro Rocha,José Luís Reis,Zorica Bogdanovi? Conference proceedings 2021 The Editor

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The Organizations’ Paths to Market Successke the best decisions in this context. This study aims at researching what types of paths to success are followed in innovative organizations, using a model that includes the ideas considered by the value chain evolution theory and the tetrad-value theory. A survey was carried out among large, mediu

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The Application of Text Mining for the Analysis of Connotation in a Higher Education Institutionlows not only to disseminate its work and know its feedback, but also to keep in touch with its alumni network and foster conversations between the academic communities. In this work, 118 tweets were extracted directly from Twitter, and a method was developed and applied that allows understanding th

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