| 書目名稱 | Marketing and Smart Technologies | | 副標(biāo)題 | Proceedings of ICMar | | 編輯 | álvaro Rocha,José Luís Reis,Zorica Bogdanovi? | | 視頻video | http://file.papertrans.cn/625/624395/624395.mp4 | | 概述 | Discusses smart technologies for effective solutions in business and marketing.Presents the outcomes of the ICMarkTech 2020 conference, held from October 8 to 10, 2020.Serves as a reference resource f | | 叢書名稱 | Smart Innovation, Systems and Technologies | | 圖書封面 |  | | 描述 | This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. | | 出版日期 | Conference proceedings 2021 | | 關(guān)鍵詞 | Artificial Intelligence Applied in Marketing; Virtual and Augmented Reality in Marketing; Business Int | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-33-4183-8 | | isbn_softcover | 978-981-33-4185-2 | | isbn_ebook | 978-981-33-4183-8Series ISSN 2190-3018 Series E-ISSN 2190-3026 | | issn_series | 2190-3018 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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