Titlebook: Marketing Metaphors and Metamorphosis; Philip J. Kitchen (Chair and Professor of Strategi Book 2008 Palgrave Macmillan, a division of Macm

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Brand Ambassadors: Strategic Diplomats or Tactical Promoters?,and the intended impact (increasing awareness, relationship management, communicating brand values, or negotiating difficult situations). Going back to the roots of the underlying metaphor may help shed some light on which notions of a brand ambassador are more appropriate than others.

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Marketing Metaphors and Metamorphosis: an Introduction,ractice, and discipline has now been under fire or under criticism for some time. Certainly the received wisdom associated with the managerial school of marketing and indeed the value of the school is under serious scrutiny by practitioners, and not least by theorists and students.

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