Titlebook: Marketing Metaphors and Metamorphosis; Philip J. Kitchen (Chair and Professor of Strategi Book 2008 Palgrave Macmillan, a division of Macm

有靈感

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造反,叛亂

The Globalization of Markets and the Rule of Three,anny connections. They are powerful tools of rhetoric. Geniuses use them. The rest of us love them. However, a metaphor can also be ‘dead’, that is, so widely used that it can be dangerously misleading. Globalization is one such dead metaphor. Merriam-Webster defines it rather paradoxically:

信徒

Market Segmentation as a Metaphor: Whoever Heard of Alexander the Mediocre?,mentation has become a confusing metaphor, badly explained, poorly implemented and, also, one of the last bastions of marketing ignorance. Indeed, a recent . article about 30,000 failed product launches in the US put their failure down principally to inadequate market segmentation (Christensen et al., 2005).

冷峻

NEX

Arctic

h widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.978-1-349-54709-8978-0-230-22753-8

表示問

Book 2008Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Interferons

https://doi.org/10.1057/9780230227538Advertising; brand; market segmentation; marketing; relationship marketing; viral marketing

朝圣者

http://image.papertrans.cn/m/image/624365.jpg

調(diào)味品

Philip J. Kitchen (Chair and Professor of Strategi