書目名稱 | Marketing Management: An International Perspective |
副標(biāo)題 | Case Studies |
編輯 | Kamran Kashani,Dominique Turpin |
視頻video | http://file.papertrans.cn/625/624364/624364.mp4 |
概述 | Written by professors from IMD a leading international business school with an international reputation for producing highquality case studies. Provides numerous uptodate case studies from companies a |
圖書封面 |  |
描述 | .Marketing Management: An International Perspective. brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level..Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor‘s Guide, based on the authors‘ own teaching experience,which provides a roadmap and guidance on how to best use each case. |
出版日期 | Textbook 1999Latest edition |
關(guān)鍵詞 | brand; communication; Distribution; international marketing; marketing; marketing management; pricing; repu |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-27529-8 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1999 |