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Titlebook: Marketing Management: An International Perspective; Case Studies Kamran Kashani,Dominique Turpin Textbook 1999Latest edition Palgrave Macmi

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發(fā)表于 2025-3-21 18:37:37 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Marketing Management: An International Perspective
副標(biāo)題Case Studies
編輯Kamran Kashani,Dominique Turpin
視頻videohttp://file.papertrans.cn/625/624364/624364.mp4
概述Written by professors from IMD a leading international business school with an international reputation for producing highquality case studies. Provides numerous uptodate case studies from companies a
圖書封面Titlebook: Marketing Management: An International Perspective; Case Studies Kamran Kashani,Dominique Turpin Textbook 1999Latest edition Palgrave Macmi
描述.Marketing Management: An International Perspective. brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level..Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor‘s Guide, based on the authors‘ own teaching experience,which provides a roadmap and guidance on how to best use each case.
出版日期Textbook 1999Latest edition
關(guān)鍵詞brand; communication; Distribution; international marketing; marketing; marketing management; pricing; repu
版次1
doihttps://doi.org/10.1007/978-1-349-27529-8
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 1999
The information of publication is updating

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發(fā)表于 2025-3-21 22:28:40 | 只看該作者
Marketing Decisions: The Five ‘Ps’ffer? What product line should we consider for our customers? What price should we charge? What is the most effective way to reach our target? Should we go indirect (through distributors) or reach our customers directly? How should we communicate the benefits of our products, through what media?
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發(fā)表于 2025-3-22 02:56:09 | 只看該作者
Introduction to Marketingly local and relatively friendly. Today, in many industries, these days are over! The job of the marketing manager is now strategic and diffused within the same organization. A broader look and knowledge of the business is required.
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Textbook 1999Latest editionsiness schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor‘s Guide, based on the authors‘ own teaching experience,which provides a roadmap and guidance on how to best use each case.
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發(fā)表于 2025-3-22 13:29:28 | 只看該作者
Textbook 1999Latest editiong international companies from around the world.Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level..Written by professors at IMD, one of the leading international bu
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Kamran Kashani,Dominique Turpin Gesundheitspsychologen sowie verwandte Berufsgruppen, die Patienten mit Borderline- oder strukturell verwandten St?rungen behandeln..?.978-3-662-58638-9978-3-662-58639-6Series ISSN 2520-1395 Series E-ISSN 2520-1409
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Kamran Kashani,Dominique Turpin Gesundheitspsychologen sowie verwandte Berufsgruppen, die Patienten mit Borderline- oder strukturell verwandten St?rungen behandeln..?.978-3-662-58638-9978-3-662-58639-6Series ISSN 2520-1395 Series E-ISSN 2520-1409
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