Titlebook: Marketing Decisions Under Uncertainty; Dung Nguyen Book 1997 Springer Science+Business Media New York 1997 Advertising.Import.Management.M

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Adaptive Behavior, Experimentation and Some Empirical Resultscoefficient models will . be included in our discussion in this chapter even though the issue of parameter uncertainty constitutes an integral part of theoretical approach to the firm’s decisions under uncertainty. The interested reader will find the Hanssens Parsons Schultz book cited above most co

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Introductions examined in the book as well. As we seek to follow a rather uniform notation, the materials presented in this chapter should familiarize the reader from the very beginning with some of the frequently used notation employed throughout the book.

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