| 書目名稱 | Marketing Decisions Under Uncertainty | | 編輯 | Dung Nguyen | | 視頻video | http://file.papertrans.cn/625/624341/624341.mp4 | | 叢書名稱 | International Series in Quantitative Marketing | | 圖書封面 |  | | 描述 | Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive‘sreach for a sophisticatedtoolbox for decision- making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variable | | 出版日期 | Book 1997 | | 關(guān)鍵詞 | Advertising; Import; Management; Marketing; Sales; production; strategy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4615-6209-2 | | isbn_softcover | 978-1-4613-7847-1 | | isbn_ebook | 978-1-4615-6209-2Series ISSN 0923-6716 Series E-ISSN 2199-1057 | | issn_series | 0923-6716 | | copyright | Springer Science+Business Media New York 1997 |
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