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Titlebook: Marketing Cases from Emerging Markets; Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Textbook 2014 Springer-Verlag Berlin Heidelberg 2014 BRICS.

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發(fā)表于 2025-3-21 17:16:19 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Marketing Cases from Emerging Markets
編輯Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
視頻videohttp://file.papertrans.cn/625/624332/624332.mp4
概述Unique case studies from emerging markets with up to date and relevant marketing issues.Provides value-add to marketing teaching materials by using real case studies related to marketing and business
圖書封面Titlebook: Marketing Cases from Emerging Markets;  Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Textbook 2014 Springer-Verlag Berlin Heidelberg 2014 BRICS.
描述Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.?This case study book addresses that need. It is also?important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries)?to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.?
出版日期Textbook 2014
關(guān)鍵詞BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing
版次1
doihttps://doi.org/10.1007/978-3-642-36861-5
isbn_softcover978-3-662-51123-7
isbn_ebook978-3-642-36861-5
copyrightSpringer-Verlag Berlin Heidelberg 2014
The information of publication is updating

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發(fā)表于 2025-3-21 23:39:06 | 只看該作者
Dilip Mutum,Sanjit Kumar Roy,Eva KipnisUnique case studies from emerging markets with up to date and relevant marketing issues.Provides value-add to marketing teaching materials by using real case studies related to marketing and business
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Introduction to Socio-Cultural Influencesg behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.
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Introduction to Product Development and Market Entryarketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.
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Case Study 4: IKEA Malaysia and the Halal Food CrisisIn 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.
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Introduction to Market Orientation and Brand StrategiesDespite the fact that there are so many empirical studies on marketing orientation, the evidence from literature indicates several perspectives of this concept.
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