Titlebook: Marketing Cases from Emerging Markets; Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Textbook 2014 Springer-Verlag Berlin Heidelberg 2014 BRICS.

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書目名稱Marketing Cases from Emerging Markets影響因子(影響力)




書目名稱Marketing Cases from Emerging Markets影響因子(影響力)學(xué)科排名




書目名稱Marketing Cases from Emerging Markets網(wǎng)絡(luò)公開度




書目名稱Marketing Cases from Emerging Markets網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Marketing Cases from Emerging Markets被引頻次學(xué)科排名




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書目名稱Marketing Cases from Emerging Markets年度引用學(xué)科排名




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書目名稱Marketing Cases from Emerging Markets讀者反饋學(xué)科排名

山羊

Dilip Mutum,Sanjit Kumar Roy,Eva KipnisUnique case studies from emerging markets with up to date and relevant marketing issues.Provides value-add to marketing teaching materials by using real case studies related to marketing and business

Bombast

鉆孔

Introduction to Socio-Cultural Influencesg behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.

一瞥

旅行路線

Innovative

Introduction to Product Development and Market Entryarketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.

沙文主義

DEFT

Case Study 4: IKEA Malaysia and the Halal Food CrisisIn 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.

MELON

Introduction to Market Orientation and Brand StrategiesDespite the fact that there are so many empirical studies on marketing orientation, the evidence from literature indicates several perspectives of this concept.