找回密碼
 To register

QQ登錄

只需一步,快速開始

掃一掃,訪問微社區(qū)

打印 上一主題 下一主題

Titlebook: Managing Negative Word-of-Mouth on Social Media Platforms; The Effect of Hotel Ines Nee Book 2016 Springer Fachmedien Wiesbaden 2016 Onlin

[復(fù)制鏈接]
查看: 45579|回復(fù): 35
樓主
發(fā)表于 2025-3-21 17:21:11 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Managing Negative Word-of-Mouth on Social Media Platforms
副標(biāo)題The Effect of Hotel
編輯Ines Nee
視頻videohttp://file.papertrans.cn/624/623121/623121.mp4
概述Publication in the field of economic sciences.Includes supplementary material:
叢書名稱Innovatives Markenmanagement
圖書封面Titlebook: Managing Negative Word-of-Mouth on Social Media Platforms; The Effect of Hotel  Ines Nee Book 2016 Springer Fachmedien Wiesbaden 2016 Onlin
描述.Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management..
出版日期Book 2016
關(guān)鍵詞Online Customer Reviews; Management Response Content; Hotel Industry; Communication; Marketing
版次1
doihttps://doi.org/10.1007/978-3-658-13998-8
isbn_softcover978-3-658-13997-1
isbn_ebook978-3-658-13998-8Series ISSN 2627-1109 Series E-ISSN 2627-1117
issn_series 2627-1109
copyrightSpringer Fachmedien Wiesbaden 2016
The information of publication is updating

書目名稱Managing Negative Word-of-Mouth on Social Media Platforms影響因子(影響力)




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms影響因子(影響力)學(xué)科排名




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms網(wǎng)絡(luò)公開度




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms被引頻次




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms被引頻次學(xué)科排名




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms年度引用




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms年度引用學(xué)科排名




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms讀者反饋




書目名稱Managing Negative Word-of-Mouth on Social Media Platforms讀者反饋學(xué)科排名




單選投票, 共有 1 人參與投票
 

0票 0.00%

Perfect with Aesthetics

 

0票 0.00%

Better Implies Difficulty

 

1票 100.00%

Good and Satisfactory

 

0票 0.00%

Adverse Performance

 

0票 0.00%

Disdainful Garbage

您所在的用戶組沒有投票權(quán)限
沙發(fā)
發(fā)表于 2025-3-21 22:22:30 | 只看該作者
been disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
板凳
發(fā)表于 2025-3-22 03:31:49 | 只看該作者
地板
發(fā)表于 2025-3-22 06:59:24 | 只看該作者
5#
發(fā)表于 2025-3-22 09:45:22 | 只看該作者
Ines Neebeen disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
6#
發(fā)表于 2025-3-22 14:16:57 | 只看該作者
Ines Neebeen disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
7#
發(fā)表于 2025-3-22 19:10:43 | 只看該作者
been disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
8#
發(fā)表于 2025-3-22 21:13:56 | 只看該作者
9#
發(fā)表于 2025-3-23 02:21:17 | 只看該作者
2627-1109 found experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management..978-3-658-13997-1978-3-658-13998-8Series ISSN 2627-1109 Series E-ISSN 2627-1117
10#
發(fā)表于 2025-3-23 08:43:06 | 只看該作者
 關(guān)于派博傳思  派博傳思旗下網(wǎng)站  友情鏈接
派博傳思介紹 公司地理位置 論文服務(wù)流程 影響因子官網(wǎng) 吾愛論文網(wǎng) 大講堂 北京大學(xué) Oxford Uni. Harvard Uni.
發(fā)展歷史沿革 期刊點(diǎn)評(píng) 投稿經(jīng)驗(yàn)總結(jié) SCIENCEGARD IMPACTFACTOR 派博系數(shù) 清華大學(xué) Yale Uni. Stanford Uni.
QQ|Archiver|手機(jī)版|小黑屋| 派博傳思國(guó)際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-12 07:48
Copyright © 2001-2015 派博傳思   京公網(wǎng)安備110108008328 版權(quán)所有 All rights reserved
快速回復(fù) 返回頂部 返回列表
明溪县| 老河口市| 曲靖市| 错那县| 祥云县| 桐梓县| 衢州市| 攀枝花市| 阿坝| 太保市| 潼南县| 紫阳县| 吉林市| 凌源市| 永吉县| 乃东县| 康定县| 成武县| 吕梁市| 新晃| 会理县| 红桥区| 星子县| 台中县| 安乡县| 丰台区| 三亚市| 新晃| 温宿县| 桂平市| 和龙市| 左云县| 天峨县| 馆陶县| 平果县| 库伦旗| 甘孜县| 陇西县| 淮南市| 南皮县| 山东省|