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Titlebook: Managing Negative Word-of-Mouth on Social Media Platforms; The Effect of Hotel Ines Nee Book 2016 Springer Fachmedien Wiesbaden 2016 Onlin

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發(fā)表于 2025-3-21 17:21:11 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Managing Negative Word-of-Mouth on Social Media Platforms
副標(biāo)題The Effect of Hotel
編輯Ines Nee
視頻videohttp://file.papertrans.cn/624/623121/623121.mp4
概述Publication in the field of economic sciences.Includes supplementary material:
叢書名稱Innovatives Markenmanagement
圖書封面Titlebook: Managing Negative Word-of-Mouth on Social Media Platforms; The Effect of Hotel  Ines Nee Book 2016 Springer Fachmedien Wiesbaden 2016 Onlin
描述.Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management..
出版日期Book 2016
關(guān)鍵詞Online Customer Reviews; Management Response Content; Hotel Industry; Communication; Marketing
版次1
doihttps://doi.org/10.1007/978-3-658-13998-8
isbn_softcover978-3-658-13997-1
isbn_ebook978-3-658-13998-8Series ISSN 2627-1109 Series E-ISSN 2627-1117
issn_series 2627-1109
copyrightSpringer Fachmedien Wiesbaden 2016
The information of publication is updating

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been disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
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Ines Neebeen disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
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Ines Neebeen disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
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been disseminated on a worldwide basis by Plenum Publishing Cor- poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 32 (thesis year 1987) a total of 12,483 theses titles f
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2627-1109 found experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management..978-3-658-13997-1978-3-658-13998-8Series ISSN 2627-1109 Series E-ISSN 2627-1117
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發(fā)表于 2025-3-23 08:43:06 | 只看該作者
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