| 書目名稱 | Managing Business Interfaces | | 副標(biāo)題 | Marketing and Engine | | 編輯 | Amiya K. Chakravarty,Jehoshua Eliashberg | | 視頻video | http://file.papertrans.cn/623/622912/622912.mp4 | | 概述 | Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.One of the first books that examines the interface of Marketing and Production, with the cha | | 叢書名稱 | International Series in Quantitative Marketing | | 圖書封面 |  | | 描述 | .Integration is an important and practical matter in today‘s globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space...Managing Business Interfaces.: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. . | | 出版日期 | Book 2004 | | 關(guān)鍵詞 | Import; Japanese End User List; Manufacturing; Performance; business; design; management; marketing; organiz | | 版次 | 1 | | doi | https://doi.org/10.1007/b106523 | | isbn_softcover | 978-0-387-24378-8 | | isbn_ebook | 978-0-387-25002-1Series ISSN 0923-6716 Series E-ISSN 2199-1057 | | issn_series | 0923-6716 | | copyright | Springer-Verlag US 2004 |
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