Titlebook: Learning to Sell Sex(ism); Advertising Students Aileen O‘Driscoll Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 higher edu

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-work drawn from foundational academic disciplines are applied to contemporary higher education practices. Part Two foregrounds how working in universities today proceeds, with a particular focus on how academics respond to the multiplicity of institutional demands. The most pressing perceived deman

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Aileen O’Driscollolicy-makers felt able to distinguish vagrants not only from the . poor (the under-employed or unemployed who were prevented from adequately maintaining their families either by prevailing levels of wages or structural problems in the economy) but also from the . poor (who were simply unable through

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Aileen O’Driscollf civic record, or display of civic artefacts, the historical energies of civic elites were living proof of Keith Thomas’s dictum that ‘the most common reason for invoking the past was to legitimise the prevailing distribution of power’.. Jonathan Barry has discerned a later tradition of independent

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Aileen O’Driscollly leads them to successfully develop their own identities. Hermeneutically speaking, in both novels, the biographical self enters into a relationship with the biographical other which eventually enables the self to immerse in a process of self-understanding. Setting out with the desire to know the

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rocesses of socialization that leave little or no space for individual development (Silke, 2002, p.183)? If ‘society shapes self’ (Stryker, 1992, p.872) and if patriarchy subordinates women to men (Brooker, 2003, p.188, Feldmann & Schülting, 2004b, p.513), how can women achieve individual autonomy?

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Aileen O’Driscollation practices. Part Two foregrounds how working in universities today proceeds, with a particular focus on how academics respond to the multiplicity of institutional demands. The most pressing perceived deman978-94-6300-310-0Series ISSN 2214-9864 Series E-ISSN 2214-9872

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tent emanating from the industry...Learning to Sell Sex(ism) .will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and978-3-030-06825-7978-3-319-94280-3

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Aileen O‘DriscollIllustrates how student attitudes serve to construct a gender discourse that is androcentric.Explores male and female attitudes towards working on sexist ad campaigns.Highlights the significance of th