| 書目名稱 | International Place Branding Yearbook 2011 | | 副標(biāo)題 | Managing Reputationa | | 編輯 | Frank M. Go (Professor and Director of the Centre | | 視頻video | http://file.papertrans.cn/472/471922/471922.mp4 | | 圖書封面 |  | | 描述 | The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and?to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. | | 出版日期 | Book 2011 | | 關(guān)鍵詞 | brand; branding; city; creativity; Destination; Import; management; marketing; Promotion; reputation; town; lan | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230343320 | | isbn_ebook | 978-0-230-34332-0 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |
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