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Titlebook: International Place Branding Yearbook 2011; Managing Reputationa Frank M. Go (Professor and Director of the Centre Book 2011 Palgrave Macm

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發(fā)表于 2025-3-21 19:59:40 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱International Place Branding Yearbook 2011
副標題Managing Reputationa
編輯Frank M. Go (Professor and Director of the Centre
視頻videohttp://file.papertrans.cn/472/471922/471922.mp4
圖書封面Titlebook: International Place Branding Yearbook 2011; Managing Reputationa Frank M. Go (Professor and Director of the Centre  Book 2011 Palgrave Macm
描述The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and?to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
出版日期Book 2011
關(guān)鍵詞brand; branding; city; creativity; Destination; Import; management; marketing; Promotion; reputation; town; lan
版次1
doihttps://doi.org/10.1057/9780230343320
isbn_ebook978-0-230-34332-0
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2011
The information of publication is updating

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