Titlebook: International Business Organization; Subsidiary Managemen Fred Burton (Senior Lecturer),Malcolm Chapman (Sen Book 1999 Palgrave Macmillan,

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2662-1223 iary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.978-0-230-37785-1Series ISSN 2662-1223 Series E-ISSN 2662-1231

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Platelet

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Introduction: International Business Organizationuate or redundant approaches and need to develop fresh solutions to the problems of global coordination and control. Indeed, for many firms, the ability to devise and implement feasible solutions to problems constitutes an important competitive advantage.

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Bounded Rationality, Meta-Rationality and the Theory of International Business what it is not — namely full or substantive rationality — but not exactly what it is. There are a number of different views. As a result, a casual reference to bounded rationality is ambiguous, since it is not clear to which particular interpretation of bounded rationality it refers.

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