Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 1998 Michael Morley 1998 communication.Corporate Reputation.

紅腫

沖突

Exclaim

The Barriers,It is a characteristic of many public relations people to be paranoid, introspective, and doubting. A few even add a measure of self pity.

用手捏

CHOIR

Issues Identification and Management,It is a source of wonderment to business leaders that companies held in high regard for their management, record of success and corporate citizenship can find themselves embroiled in highly publicized crises. The reputations of CEO and corporation so carefully nurtured are now suddenly imperiled and it all seems to come as a shocking surprise.

buoyant

Crisis and Catastrophe Communications,There are ten kinds of crisis. Four of them are slow-burning issues, which can be detected and managed with the identification and intervention techniques discussed in the previous chapter:

辯論的終結(jié)

Sponsorship? Philanthropy? Or Promotion?,The finest athletes who competed in the ancient Olympic Games in Greece were celebrated heroes whose company was sought by the most influential figures in the democracy at that time.

PALSY

The Infrastructure of your Organization,Finding the right structure for a PR department is one of the hardest tasks facing the head of communications in a global corporation.

說不出

隨意

Research,Business executives underpin planning with research. No new product is launched without extensive market research. New plant siting requires researching community attitudes.