書目名稱 | How to Manage Your Global Reputation | 副標題 | A Guide to the Dynam | 編輯 | Michael Morley | 視頻video | http://file.papertrans.cn/429/428787/428787.mp4 | 圖書封面 |  | 描述 | The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.It examines the strategies and programmes of some of the world‘s prominent organisations, the barriers to international public relations, international media and how to develop a global voice.This is an essential guide to international PR for all PR professionals. | 出版日期 | Book 1998 | 關鍵詞 | communication; Corporate Reputation; PR; Promotion; public relations; reputation | 版次 | 1 | doi | https://doi.org/10.1007/978-1-349-14070-1 | isbn_softcover | 978-1-349-14072-5 | isbn_ebook | 978-1-349-14070-1 | copyright | Michael Morley 1998 |
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