Titlebook: Handbook of Media and Communication Economics; A European Perspecti Jan Krone,Tassilo Pellegrini Living reference work 20220th edition Pla

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Databases, Data Warehousing, and Data Analytics,ess models. For this purpose, a broad technology stack for aggregating, storing, and analyzing big data is gaining importance: By means of the big data value chain, polystructured and multimodal data are combined with each other, and analytical insights are obtained in batch and real-time processing

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Net Neutrality and Digital Media Distribution,trality,” a technical paradigm and regulatory convention for nondiscriminatory data transport on the Internet. Net neutrality is commonly seen as a condition for content diversity, low barriers to entry, and relatively low costs on both the provider and demand sides of the Internet. With the increas

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Media Brand Management,nature of “media brands.” Subsequently, various theoretical approaches to the explanation of media brands and their management are presented. Regardless of theoretical preferences, it is important to keep in mind the brand-strategic complexity of media management that is subsequently described. Due

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Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalis between audiences and advertiser markets as intertwined, we turn to programmatic advertising as a means to compete on the digital advertising market. We argue that news organizations are particularly well positioned to collect and analyze audience data and sell their advertising space on the progra

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https://doi.org/10.1007/978-3-658-34048-3Platform economics; Media policy; Media audience; Internet economics; Public media; Media culture; Content

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Jan Krone,Tassilo PellegriniOffers an integrated approach on digitally induced economic transformations of the European media sector.Provides an interdisciplinary perspective on European media business in the digital age.Present