Titlebook: HCI in Business, Government and Organizations. Supporting Business; 4th International Co Fiona Fui-Hoon Nah,Chuan-Hoo Tan Conference procee

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dithiolethione

Employing Relation Visualizations to Enhance the Shopping Experience on a Used Car Trading Platformn a used-car website. The datasets of used vehicles are complicated and multidimensional. To find a satisfying car within the budget, the car buyer needs to compare many cars by exploring and comparing data include but not limit to car maker, type, mileage, price, and key features. Within most curre

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Gamification in E-Commercend seek experiential value in online shopping. Since customers have more places and ways to shop than ever before, retailers – in order to be successful – must find ways to make online shopping pleasant and enjoyable. They have begun to enhance the online customer experience by incorporating game el

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AWRY

Mobile Shopping Should be Useful, Convenient and Fun! without having to enter a physical store. With the choice of many apps, they are motivated by the convenience of shopping any place any time. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is a well-tested theory that explains consumer adoption of a technology innovation. In this s

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Effect of Timing and Source of Online Product Recommendations: An Eye-Tracking Studyring their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on online consumers’ interest and attention. Eye-tracking data was extra

Ablation

Optimize the Coupon Face Value for Online Sellers online coupon affects the payoff of a seller and analyzes the optimal coupon face value for online seller. We find that both the fixed costs and matching probability play critical roles in whether the seller chooses to offer coupons or not. We also find that, a seller can maximize his/her profit by

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