Titlebook: H2H Marketing; Case Studies on Huma Philip Kotler,Waldemar Pfoertsch,Maximilian Haas Textbook 2023 The Editor(s) (if applicable) and The Au

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Textbook 2023ng, Service-Dominant Logic and Digitalization.?Following the authors‘ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation..?.

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Case Study: Medtronic and the Transformation of the Customer Experiencecreated a new culture and enabled a rapid diffusion in the company so transformative thinking could take place in every branch of the organization, giving a rapid rise to a growing number of H2H projects with an often-disruptive character and enormous success rate.

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The New Paradigm: H2H Marketingw companies can leverage the tools to create value for themselves, the end?customers, and the world. We stressed the importance of the H2H Mindset. We also explain how it translates into successful strategic and operative marketing..The first case study of the book is the North American Whole Foods

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Case Study: Whole Foods Market—Combining Multiple Elements of H2H Marketingng concept to create value for themselves, their?end?customers, and the world. The importance of the H2H Mindset is demonstrated and how it translates into successful strategic and operative marketing. Whole Foods Market is viewed as a prototype of the modern H2H firm. The company has high servitiza

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H2H Mindset in H2H Marketinged the importance of the H2H Mindset and how it translates into successful strategic and operative marketing. It?delves deeper into the key characteristics of the H2H Mindset and how it translates into successful marketing strategies. The chapter begins by highlighting the importance of the H2H Mind

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Case Study: New Challenges at ,—Can Purpose Orientation and Sustainability Create New Strategic Optie an ownership and organizational model which is based on steward-ownership. The key characteristics of the H2H Mindset are applied here, and the reader can see a great example for the implementation of H2H Marketing. In the case the implications of a H2H Mindset and how it translates into successfu