Titlebook: Global Strategies and Local Realities; The Auto Industry in John Humphrey,Yveline Lecler,Mario Sergio Salerno Book 2000 Palgrave Macmillan,

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the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.978-1-349-42250-0978-0-333-97771-2

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https://doi.org/10.1057/9780333977712Design; development; East Asia; Emerging Markets; environment; globalization; Integration; mobility; transfo

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https://doi.org/10.1007/978-3-531-92088-7nationally. Of course, internationalisation has been one of the industry’s characteristics since its inception, and international trade has accounted for a higher proportion of sales than it does today at several periods in the past (Bardou .. 1982). Globalisation has neither been achieved nor is it irreversible and unavoidable.

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Materielle Sicherheit, Geld und Konsum,ions in Europe and North America, largely in response to the success of Japanese companies. In the 1990s, attention shifted towards the globalisation of the automotive industry. The stagnation of vehicle production and sales in the Triad regions (North America, Western Europe and Japan), together wi

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https://doi.org/10.1007/978-3-663-10436-0is also a recurring theme in the strategic plans made by automotive companies (car and component makers). Despite disappointment in the recent growth rates of the Central European, Latin American (Mexico, Brazil) and, lately, South East Asian markets, most observers today still appear to consider th

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Martina Gille,Corinna Kleinert,Sybille OttFrom 1990 to 1997, vehicle sales in the major emerging markets grew by 92 per cent, and production by 99 per cent. Over the same period, sales and production in the Triad economies rose by 1 per cent and 4 per cent respectively (Fourin, 1998).. In this period, total vehicle sales in the Triad grew b

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