Titlebook: Game Theory for Networks; Third International Vikram Krishnamurthy,Qing Zhao,Yonggang Wen Conference proceedings 2012 ICST Institute for C

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Marketing Games in Social Commerce,ship between key decision issues such as marketing inputs and revenue stream. As more SCs join the industry, they are inevitably faced with fierce competition, which may lead to sharp increase in the total marketing and advertising expenditure. This type of competition may lead the industry away fro

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Mean Field Stochastic Games with Discrete States and Mixed Players,layers have decoupled state transition laws and are coupled by the costs via the state distribution of the minor players. We introduce a stochastic difference equation to model the update of the limiting state distribution process and solve limiting Markov decision problems for the major player and

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Revenue Maximization in Customer-to-Customer Markets,rket requires an appropriate pricing (i.e., transaction fee charged by the market owner) scheme that can maximize the market owner’s revenue while encouraging customers to participate in the market. However, the choice of an optimal revenue-maximizing transaction fee is challenged by the large popul

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