Titlebook: Exploring Service Science; 10th International C Henriqueta Nóvoa,Monica Dr?goicea,Niklas Kühl Conference proceedings 2020 The Editor(s) (if

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On Finding the Voice of the Customer in the Digital Traces of the Michelin-Star Gastronomy Experienclies experiences, taking into account that this endeavor, in most cases, require the participation of all departments and systems of a firm. In that context, the first issue is how to find the insights that are the basis for design. In a service economy where co-creation is a trend, it is mandatory

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