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Titlebook: European Airport Retailing: Growth Strategies for the New Millennium; Paul Freathy,Frank O’Connell Book 1998 Paul Freathy and Frank O’Conn

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書(shū)目名稱(chēng)European Airport Retailing: Growth Strategies for the New Millennium
編輯Paul Freathy,Frank O’Connell
視頻videohttp://file.papertrans.cn/317/316703/316703.mp4
圖書(shū)封面Titlebook: European Airport Retailing: Growth Strategies for the New Millennium; Paul Freathy,Frank O’Connell Book 1998 Paul Freathy and Frank O’Conn
描述The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
出版日期Book 1998
關(guān)鍵詞management; marketing; strategy; transport
版次1
doihttps://doi.org/10.1057/9780230371163
isbn_softcover978-1-349-40125-3
isbn_ebook978-0-230-37116-3
copyrightPaul Freathy and Frank O’Connell 1998
The information of publication is updating

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European Airport Retailing: Growth Strategies for the New Millennium978-0-230-37116-3
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https://doi.org/10.1007/978-3-658-39446-2sector. Indeed it was considered to be a relatively neglected area of study. In the 1990s that claim remains more difficult to justify as anyone prepared to browse through the voluminous retail literature will testify. Yet despite this welcome redress, the retail sector cannot be said to be fully in
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Die Unsichtbarkeit der Unmittelbarkeit,ed the development of marketing activity as far back as classical and pre-Hellenic Greece. The contribution (!) that academia has made to marketing thought remains more recent however. As Brown (1995) maintains, it was Drucker (1954) who first highlighted the pivotal importance of the consumer in th
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https://doi.org/10.1007/978-3-642-86390-5he air transport industry. While retailing continues to remain a response to the cultural demands of the market it serves, the increasingly international nature of the passenger market has meant that airports require a flexible and proactive approach. Constant change is a characteristic of the indus
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