Titlebook: European Airport Retailing: Growth Strategies for the New Millennium; Paul Freathy,Frank O’Connell Book 1998 Paul Freathy and Frank O’Conn

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European Airport Retailing: Growth Strategies for the New Millennium978-0-230-37116-3

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https://doi.org/10.1007/978-3-658-39446-2sector. Indeed it was considered to be a relatively neglected area of study. In the 1990s that claim remains more difficult to justify as anyone prepared to browse through the voluminous retail literature will testify. Yet despite this welcome redress, the retail sector cannot be said to be fully in

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Die Unsichtbarkeit der Unmittelbarkeit,ed the development of marketing activity as far back as classical and pre-Hellenic Greece. The contribution (!) that academia has made to marketing thought remains more recent however. As Brown (1995) maintains, it was Drucker (1954) who first highlighted the pivotal importance of the consumer in th

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https://doi.org/10.1007/978-3-642-86390-5he air transport industry. While retailing continues to remain a response to the cultural demands of the market it serves, the increasingly international nature of the passenger market has meant that airports require a flexible and proactive approach. Constant change is a characteristic of the indus