Titlebook: Ethics, Social Responsibility and Sustainability in Marketing; Ipek Altinbasak-Farina,Sebnem Burnaz Book 2019 The Editor(s) (if applicable

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Sustainability Practices of Higher Education Institutions—An Analysis from a Developing Countryheir principles and practices. Sustainability practices of higher education institutions encompass environmental, social and economic aspects. Universities integrate sustainable development through institutional, educational, research, outreach and partnership, social and campus operations. This stu

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Dynamics of Sustainable Entrepreneurship: A Proposed 4S Modelle development. For this purpose, activities of sustainable entrepreneurship of two firms operating in Turkey are examined. Considering the theoretical basis of the concept sustainable entrepreneurship and the practical studies on the subject, a new model called 4S has been developed involving econo

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Developing Sustainable Strategies at the Base of the Pyramid. This chapter argues that it is important for firms to listen to the voices of the BoP consumers, specifically to understand how they view for-profit firms seeking to reconcile profit motivations with alleviating poverty. The study draws on qualitative research conducted with 15 consumers of microf

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Book 2019unity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents d

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Defining Technological Literacyate social responsibility (CSR) activities explain the employees’ organizational identification. In addition, it has been determined that the employees’ CSR perceptions differ according to demographic specifications and seniority, but they do not differ according to age, gender, and position.

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Tindara Addabbo,Edoardo Ales,Iacopo Senatori sources for a sample of 30 companies. Data analysis was carried out to examine the aforementioned objectives. This research intends to establish whether Companies Act 2013 will bring about meaningful changes in the way CSR is perceived and implemented in India by the Indian companies.

裝勇敢地做

https://doi.org/10.1007/978-981-10-1613-4 quality of the brand variables. The results indicate that when brands alliance with a good reputation non-profit consumers tend to be more positive to brands according to their demographic characteristics.