Titlebook: Enterprise as a Carrier of Culture; An Anthropological A Hirochika Nakamaki,Koichiro Hioki,Izumi Mitsui Book 2019 Springer Nature Singapore

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One History, Two Narratives: The Company Myths of Japanese Whisky Companiesr companies and their products. We focus on “whisky,” which has been drunk in Japan since the Meiji era, and deal with the “myths” created by two large whisky companies about the birth of Japanese whisky. To evaluate these company “myths,” we first introduce modern Japanese sake brewage and secondly