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Titlebook: Empowering Brands with Customer Integration; Classification, Bene J?rg Sesselmann Book 2016 Springer Fachmedien Wiesbaden 2016 Customer Int

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發(fā)表于 2025-3-21 18:23:11 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Empowering Brands with Customer Integration
副標題Classification, Bene
編輯J?rg Sesselmann
視頻videohttp://file.papertrans.cn/310/309080/309080.mp4
概述publication in the field of economic sciences.Includes supplementary material:
叢書名稱BestMasters
圖書封面Titlebook: Empowering Brands with Customer Integration; Classification, Bene J?rg Sesselmann Book 2016 Springer Fachmedien Wiesbaden 2016 Customer Int
描述.J?rg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students..
出版日期Book 2016
關鍵詞Customer Integration; Brand Management; Co-Creation; Mass Customization; Crowdsourcing
版次1
doihttps://doi.org/10.1007/978-3-658-11639-2
isbn_softcover978-3-658-11638-5
isbn_ebook978-3-658-11639-2Series ISSN 2625-3577 Series E-ISSN 2625-3615
issn_series 2625-3577
copyrightSpringer Fachmedien Wiesbaden 2016
The information of publication is updating

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發(fā)表于 2025-3-21 23:57:57 | 只看該作者
J?rg Sesselmannpublication in the field of economic sciences.Includes supplementary material:
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Benjamin Derin,Tobias SingelnsteinIn this chapter, existing literature regarding benefits and success factors of customer integration for brands is reviewed. Then, as a basis for the empirical case study, a framework of potential benefits and success factors of customer integration for brands is established.
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發(fā)表于 2025-3-23 01:06:01 | 只看該作者
Conceptual Foundation,Traditionally, brands have been described as sets of signs, identifying products or services and as legal objects of protection (cf. Esch, 2012, p.18).
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