| 書(shū)目名稱 | Empowering Brands with Customer Integration | | 副標(biāo)題 | Classification, Bene | | 編輯 | J?rg Sesselmann | | 視頻video | http://file.papertrans.cn/310/309080/309080.mp4 | | 概述 | publication in the field of economic sciences.Includes supplementary material: | | 叢書(shū)名稱 | BestMasters | | 圖書(shū)封面 |  | | 描述 | .J?rg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.. | | 出版日期 | Book 2016 | | 關(guān)鍵詞 | Customer Integration; Brand Management; Co-Creation; Mass Customization; Crowdsourcing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-11639-2 | | isbn_softcover | 978-3-658-11638-5 | | isbn_ebook | 978-3-658-11639-2Series ISSN 2625-3577 Series E-ISSN 2625-3615 | | issn_series | 2625-3577 | | copyright | Springer Fachmedien Wiesbaden 2016 |
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