Titlebook: Electronic Word of Mouth (eWOM) in the Marketing Context; A State of the Art A Elvira Ismagilova,Yogesh K. Dwivedi,Michael D. Wil Book 2017

禁止,切斷

Conclusion, developed from traditional WOM communications. Even though eWOM is mostly anonymous and happens between people with weak ties, in comparison with traditional WOM, it is more powerful because it has a significant reach and it is publicly available. The key areas of the literature were examined, incl

overhaul