Titlebook: Electronic Word of Mouth (eWOM) in the Marketing Context; A State of the Art A Elvira Ismagilova,Yogesh K. Dwivedi,Michael D. Wil Book 2017

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Integral Methods in Science and Engineering the most important information source during consumers’ purchase decisions, it is crucial for companies to manage them. Thus, the purpose of this chapter is to provide an overview of the techniques available to manage eWOM communications.

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https://doi.org/10.1007/978-3-030-54016-6 According to Carroll’s claim, his guitar was severely damaged by United Airlines baggage handlers at O’Hare airport. While he was ready to get off the airplane, he could hear that another passenger screamed: “My God! They’re throwing guitars out there!” Later, when he got his luggage, he discovered

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Paul J. Harris,Ke Chen,Jin Cheng et al. 2013) address the question of why consumers engage in eWOM. By identifying underlying motivations for people to engage in eWOM, researchers are able to understand, and influence, individual online information assimilation which can affect consumer purchase decisions, customer loyalty, and co