| 書(shū)目名稱(chēng) | Discrete Choice Experiments in Marketing | | 副標(biāo)題 | Use of Priors in Eff | | 編輯 | Klaus Zwerina | | 視頻video | http://file.papertrans.cn/282/281083/281083.mp4 | | 叢書(shū)名稱(chēng) | Contributions to Management Science | | 圖書(shū)封面 |  | | 描述 | The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, n | | 出版日期 | Book 1997 | | 關(guān)鍵詞 | Konsumentenverhalten; Marktforschung; Pr?ferenzmessung; consumer choice; design; efficiency; marketing; mar | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-50013-8 | | isbn_softcover | 978-3-7908-1045-5 | | isbn_ebook | 978-3-642-50013-8Series ISSN 1431-1941 Series E-ISSN 2197-716X | | issn_series | 1431-1941 | | copyright | Springer-Verlag Berlin Heidelberg 1997 |
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