Titlebook: Discrete Choice Experiments in Marketing; Use of Priors in Eff Klaus Zwerina Book 1997 Springer-Verlag Berlin Heidelberg 1997 Konsumentenve

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Review of Linear Design and Discrete Choice Models,ussion of the developments that have taken place in these fields; rather, we briefly highlight some selected concepts and introduce notation and terminology used in the subsequent chapters. Chapter 2 is intended to help those who are not familiar with these topics to better understand what follows i

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Using Priors in Choice Designs,n requires bringing in prior estimates of that parameter vector. In this chapter, we develop methods incorporating prior estimates of ? in order to generate more efficient designs. Our prior . are point estimates of the true . and the resultant designs will be more efficient in the region of those p

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Individual Choice Models,icitly, these models assume homogeneity of preference structures, which is a very restrictive assumption. To relax this assumption, several researchers have recently suggested the use of latent class models based on choices to estimate segment-level as opposed to aggregate-level preference structure

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https://doi.org/10.1007/978-3-642-50013-8Konsumentenverhalten; Marktforschung; Pr?ferenzmessung; consumer choice; design; efficiency; marketing; mar

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