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Titlebook: Digital Business Leadership; Digital Transformati Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch Book 2018 Springer-Verlag GmbH Germany,

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發(fā)表于 2025-3-21 17:55:36 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Digital Business Leadership
副標題Digital Transformati
編輯Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch
視頻videohttp://file.papertrans.cn/280/279126/279126.mp4
概述Illustrates eight central fields of action for digital business leadership.Provides practitioners and executives with a clear, yet practical, set of recommendations for action.Delivers case studies wi
叢書名稱Management for Professionals
圖書封面Titlebook: Digital Business Leadership; Digital Transformati Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch Book 2018 Springer-Verlag GmbH Germany,
描述.This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products,
出版日期Book 2018
關鍵詞Customer Centricity; E-Business; Digital Age; Internet of Things; Industry 4; 0; Open Innovation; User Cent
版次1
doihttps://doi.org/10.1007/978-3-662-56548-3
isbn_softcover978-3-662-58588-7
isbn_ebook978-3-662-56548-3Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightSpringer-Verlag GmbH Germany, part of Springer Nature 2018
The information of publication is updating

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發(fā)表于 2025-3-21 22:23:31 | 只看該作者
Eight Areas of Action to Build a Digital Business Leadership,.). The step towards a ., however, is only complete when the .—indeed the entire company—and does not stop at the design of digital marketing activities. Only in this all-digital stage, the aim of . can be achieved. This requires the company to have a central idea about how the organization should l
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Beginning Is the Most Difficult: Our Call to Action,rganization, every context, and in particular every person cannot exist. Today’s business world is simply too complex. In addition, digital challenges as well as the people involved are often too different. Moreover, our case studies have shown that each of the featured companies emphasized specific
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發(fā)表于 2025-3-22 15:27:25 | 只看該作者
Beginning Is the Most Difficult: Our Call to Action, aspects of our presented fields of action. The tools and structures considered in this work are therefore not to be understood as a linear guide; they rather form a network of necessary activities. Adapting them is highly individualistic, and of course they need to be questioned.
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發(fā)表于 2025-3-23 00:11:03 | 只看該作者
Thorsten Daubenfeld,Dietmar Zenkeroad as possible, we deliberately selected “digital native” and “digitally transformed” companies. In addition, these sample companies operate in both business-to-business and business-to-consumer markets.
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