Titlebook: Dealing with Socially Responsible Consumers; Studies in Marketing Jishnu Bhattacharyya Book 2022 The Editor(s) (if applicable) and The Auth

北極人

四海為家的人

Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green nities by adopting strategies to rope in both potentially easy and difficult consumers. We provide typography of segments—based on gender, political ideology, personality, cultural identity, moral character, and environmental consciousness. With the help of evidence from academic research and indust

刺耳的聲音

Promoting Mindfulness Behavior at Buffet Restaurante energy needed to produce, transport and store food. In order to promote the measures of food saving in the cafeteria, the interview method was used to understand the reasons and opinions of customers‘ eating behavior. In this study, three self-service restaurants with different consumption levels

Ringworm

How Farmers Present a Sustainable Product to Socially Responsible Consumers—An Approach to Local Orgsponsible consumers..As organic products have more and more consumer affectionate, due to the “back to basics” lifestyle, health, and environmental concerns, local farmers face distribution struggles to drain perishable products in a short period of time and in a local dimension. On the opposite sid

left-ventricle

PHAG

Millet and Money Promoting Sustainable Consumption in Southern Orissallet Mission (OMM)” in 2017, but many challenges bedeviled it. The multiple barriers to the mission are a lack of awareness of millets’ nutritional value, lack of government subsidies to farmers, absence of production, processing, market integration like other crops, lack of processing technologies

公共汽車

An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourseording to liberal approaches stemming from Friedman’s arguments concerning responsibility, the idea of protecting the economic interests of the company is more important than the responsibility of the company to society. On the other hand, critical approaches point to the fact that given the importa

急急忙忙

Extending CSR Accreditation Brands It May Not Always Workhave their activities verified or accredited by independent bodies, such as Fairtrade. Originally established in the agricultural and primary good sector, Fairtrade seeks to ensure firms treat suppliers and their employees fairly (i.e., Fairtrade coffee, Fairtrade chocolate, etc.). Ethical supply ch

遺留之物

銀版照相

Sustainable Branding in Global Fast-Fashion: Consumers’ and Distant Supply Chain Stakeholders’ Solid an accountability challenge that the parent brand (Inditex) encountered in its sustainable branding efforts due to a failing supplier (Bravo Tekstil). The unpaid workers of Bravo launched an awareness campaign demanding consumers support for pressuring global brands (Inditex, Mango, and Next) to ke