Titlebook: Dealing with Socially Responsible Consumers; Studies in Marketing Jishnu Bhattacharyya Book 2022 The Editor(s) (if applicable) and The Auth

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Anticlimax

CSR, Sustainability, Ethics & Governancerviews with the most prominent profiles of Turkey’s CSR landscape. Building on these insights, we finally propose a practical guideline for marketing managers and researchers around the world in their pursuits to implement SRM in emerging economies, a tool to integrate CSR into the heart of their business.

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Xuecheng Chen,Yuping Wu,Rudolf Holzehe fashion industry. We provide outcomes of these campaigns, including campaign accomplishments, learnings, and implications. In concluding, we acknowledge limitations related to using social media for social change, highlight the ambiguities, and a rationale for ongoing regulatory oversight.

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James Batista Vieira,Luiz Fernando Mirandaal approach to the marketing mix, applied to organic products, particularly in the context of local organic production on small farms. The case explores opportunities for growth and indicates possible marketing challenges.

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Socially Responsible Consumption and Marketing in Practicehe fashion industry. We provide outcomes of these campaigns, including campaign accomplishments, learnings, and implications. In concluding, we acknowledge limitations related to using social media for social change, highlight the ambiguities, and a rationale for ongoing regulatory oversight.

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