Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

Optimum

,Modeling the Psychological Factors Driving Consumer–Brand Relationship in Tourism: A TISM and MICMAhe help of TISM analysis. The model is further attested with the help of MICMAC analysis. This helps in sorting the critical factors according to their driving power and strategies can be designed accordingly.

glowing

,Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist–Brand Inte choice, visit/revisit, and word-of-mouth (WOM)/electronic WOM (eWOM). This review and proposed theoretical framework clarify the relationship between tourists and brand destinations in online SMDBCs in the existing corpus, with implications for future research and practice.

令人不快

,The Role of Tourists’ Attitude on Revisit Intention and Willingness to Support a Destination: Media to support it after the crisis. Additionally, the link between tourists’ attitudes and behavioral intentions is partially mediated by destination attachment. These results are intended to be helpful for managers who aim to develop effective strategies to revive tourism in this destination after a long period of crisis.

yohimbine

,From Plate to Post: Exploring the Impact of Foodstagramming on Greece’s Travel Destination Image,monstrate a significant impact of social media food content on the behavior, travel choices, and motivations of young gastronomic tourists, underscoring the importance of this type of content in developing gastronomic tourism and improving the destination image of Greece.

Pert敏捷

2510-4993 d post-COVID-19 Pandemic.Features theoretical and practical .This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and quest

隼鷹

The Future of Energy II: Renewable Energyxploration. In this chapter, we discuss CBR’s key theoretical foundation, perspectives, operationalization(s)/measurement, antecedents, consequences, approaches, and methodological trajectory, therefore providing a foundation upon which the remainder of this book is built.

AV-node

Brain-Imaging

Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach,eve compelling brand relationships in today’s competitive market. This chapter provides a thorough examination of brand constructs through a systematic literature review in the hospitality and tourism sectors and introduces key antecedents that generate long-lasting brand relationships.

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