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Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

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發(fā)表于 2025-3-21 16:14:51 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Consumer Brand Relationships in Tourism
副標(biāo)題An International Per
編輯Raouf Ahmad Rather
視頻videohttp://file.papertrans.cn/243/242397/242397.mp4
概述Provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality.Explores CBR in tourism pre-, during-, and post-COVID-19 Pandemic.Features theoretical and practical
叢書名稱Tourism, Hospitality & Event Management
圖書封面Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),
描述.This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events..
出版日期Book 2024
關(guān)鍵詞Consumer brand relationships; consumer brand identification; brand co-creation; brand performance; brand
版次1
doihttps://doi.org/10.1007/978-3-031-59535-6
isbn_softcover978-3-031-59537-0
isbn_ebook978-3-031-59535-6Series ISSN 2510-4993 Series E-ISSN 2510-5000
issn_series 2510-4993
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Key Conceptual Propositions to Engage Consumers with the Internet of Things: A Critical Scrutiny frIoT in their routine operations. This chapter primarily scrutinizes IoT from a consumer’s viewpoint and proposes perceived ease of use, perceived usefulness, perceived privacy risk, and consumer experience with IoT as the key drivers of consumers’ IoT adoption and engagement. The chapter has signifi
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Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: T partial least-square approach. The results reported strong causal association among the theoretically knitted constructs. Future research studies can extend the study’s framework and empirical test it in different cultural contexts.
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3D-CFD-Modeling of the Wall Heat-Transfer,ty in the stream of research on destination brand marketing and CBR. This study opens the door for future empirical investigations to provide additional insights into?the theory and practice?of variables presented in the conceptual framework.
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https://doi.org/10.1007/978-94-6091-690-8 its infancy and more scholarly attempts are needed. This chapter aims to address gaps in influencer marketing in the tourism context and review the literature and successful cases in practice. The implications will shed light on how to implement influencer marketing strategies to create a positive
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