Titlebook: Celebrity, Social Media Influencers and Brand Performance; Exploring New Dynami Saloomeh Tabari,Qing Shan Ding Book 2024 The Editor(s) (if

鈍劍

https://doi.org/10.1007/978-4-431-68195-3id not identify the significant effect differences between the social influencer’s follower group and the non-follower group. The results of this chapter provide a better understanding of Gen Z consumer behavior and how their consumption behavior is influenced by social media influencers in the same generation.

異教徒

Yoshichika Bando,Hisao Yamauchitionized the way people consume information and make decisions, and the travel industry is no exception. This chapter aims to identify how social media influencers impact millennials’ decisions about where to visit in the UK.

Magnificent

絆住

AORTA

,The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Puid not identify the significant effect differences between the social influencer’s follower group and the non-follower group. The results of this chapter provide a better understanding of Gen Z consumer behavior and how their consumption behavior is influenced by social media influencers in the same generation.

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