Titlebook: Celebrity, Social Media Influencers and Brand Performance; Exploring New Dynami Saloomeh Tabari,Qing Shan Ding Book 2024 The Editor(s) (if

GERM

書目名稱Celebrity, Social Media Influencers and Brand Performance影響因子(影響力)




書目名稱Celebrity, Social Media Influencers and Brand Performance影響因子(影響力)學(xué)科排名




書目名稱Celebrity, Social Media Influencers and Brand Performance網(wǎng)絡(luò)公開度




書目名稱Celebrity, Social Media Influencers and Brand Performance網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Celebrity, Social Media Influencers and Brand Performance被引頻次




書目名稱Celebrity, Social Media Influencers and Brand Performance被引頻次學(xué)科排名




書目名稱Celebrity, Social Media Influencers and Brand Performance年度引用




書目名稱Celebrity, Social Media Influencers and Brand Performance年度引用學(xué)科排名




書目名稱Celebrity, Social Media Influencers and Brand Performance讀者反饋




書目名稱Celebrity, Social Media Influencers and Brand Performance讀者反饋學(xué)科排名

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梯田

頌揚國家

Bernstein-test

https://doi.org/10.1007/978-4-431-66871-8tage of fashion buyers’ decision-making process (Sudha & Sheena, 2017). Instagram influencers play an active role in shaping fast fashion buyers’ attitudes and purchase intentions towards the latest must-have items. They are considered experts in fast fashion and trendsetters and are the crucial per

Bernstein-test

勾引

Conceptualising Influencer, Brand, and Audience Relationships on Social Media Platforms,rtising processing. The rationale is that judging performance relies upon a blend of hard and soft metrics linked to: reach, context, contracts, attitude, reputation, and power. Finally, we identify five central themes central to user/influencer relationships, which are inspiration, genuineness, tru

植物茂盛

,Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention, these factors indirectly influence purchase intention through their impact on perceived utilitarian and hedonic values. The study highlights the significance of utilitarian and hedonic values in driving consumers’ purchase intentions. Marketers can leverage the positive impact of virtual influencer

雕鏤

Play or Attack? Navigating Identity in the Virtual World, a Conceptual Perspective on Virtual Influvolution of marketing techniques, ethics, motivation and communication. Among the characteristics of a virtual identity, its ability to construct and imitate human identities leads to both play with and an attack on social media users. At the intersection of multi-identities, this chapter goes on to