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Titlebook: Cross-Cultural Communication of Chinese Brands; Jingyun Zhang Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive l

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發(fā)表于 2025-3-21 19:14:30 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Cross-Cultural Communication of Chinese Brands
編輯Jingyun Zhang
視頻videohttp://file.papertrans.cn/241/240281/240281.mp4
概述Presents the theory on a specific area of international business strategy.Discusses interesting theoretical concepts, such as psychological distance, implicit context, and bridge population.Is based o
圖書封面Titlebook: Cross-Cultural Communication of Chinese Brands;  Jingyun Zhang Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive l
描述This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by adjusting psychological distance. Based on the above theories,the authors construct the cross-cultural communication strategy model for Chinese brands, in which the following models have been proposed, such as the stages of globalization for Chinese brands, Internationalization of Chinese Enterprises (general as well as several application models).Chapter IX includes five cases studies, including Huawei, CRRC Yongji, COFCO, Yili Thailand and the " Walking Lunar New Year‘s Eve Dinner" project, which represent four types of brands: high-end equipment, fast moving consumer goods, high technology and cultural activities brand.This book not only provides readers with a broader understanding of brand cross-cultural communication research, but also
出版日期Book 2024
關(guān)鍵詞Cross-cultural communication; Chinese brand; Case study; Psychological distance; Brand strategy; Globaliz
版次1
doihttps://doi.org/10.1007/978-981-97-1371-4
isbn_softcover978-981-97-1373-8
isbn_ebook978-981-97-1371-4
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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發(fā)表于 2025-3-21 21:35:00 | 只看該作者
s. And the three types of institutional elements that are included in regulatory space relationships are “soft” institutional factors like behavioral pattern, “hard” institutional factors like laws and policies, and “conceptual rules” like cultural thought patterns.
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發(fā)表于 2025-3-22 11:58:05 | 只看該作者
Fallstudien zum Individualarbeitsrechthe perspectives of symbol and meaning; (2) The brand narrative style of Chinese brands in cross-cultural communication is studied from the perspectives of cross-media narrative and female narrative; (3) The carriers of brand narrative mainly include products, terminals, platforms, physical space and
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Cross-Cultural Communication Strategy Model for Chinese Brands,, step for?Chinese brands in cross-cultural?strategy is: embody brand country origin, embody brand ethnicity, and become Chinese global brand. A general model of cross-border operation and sharing is put together in this section, with focus on shared contents, objects and methods. What follows is a
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發(fā)表于 2025-3-23 06:10:01 | 只看該作者
,“Bridge Crowd” Functions to Chinese Brands Cross-Cultural Communication,uld understand the culture of the host country through direct and indirect experience. In the meantime, they do not abandon their existing position and view. Namely, they do not approve of the brand advertisements of the host country, which admire high cultural identification. Their “authentic, imme
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