Titlebook: Creating and Delivering Value in Marketing; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applicable)

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Sami Bhiri,Wassim Derguech,Maciej Zarembad marketing. First, 26% of students expect to work in marketing/sales, but most major in other business disciplines. Second, marketing students and those intending to work in sales scored higher on a sales career scale. Third, neither gender nor grade-point-average impacted career choice. Managers a

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Alexander Zibula,Tim A. Majchrzake delineation of groups of consumers who show similar behavior within segments and different behavior across segments with respect to some marketing variables, such as brand preferences, product class consumption, and so on. In market segmentation applications, a large number of different sets of va

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,Einführung. Technische Anwendungen,This paper identified problems militating against non-exporters in the Nigeria’s informal sector from engaging in active exporting. A 3-Step framework to address these problems is suggested.

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