Titlebook: Context Effects in Social and Psychological Research; Norbert Schwarz (Program Director),Seymour Sudman Book 1992 Springer-Verlag New York

滑稽

Questionnaire Context as a Source of Response Differences in Mail and Telephone Surveys Presser, 1989, p. 187), although this view may be changing (Schwarz, Strack, Hippler, & Bishop, in press). Our purpose in this chapter is to present data testing whether some response differences between telephone and mail surveys are attributable to differences in the effect of the context established by the mode of administration.

AV-node

Qualitative Analysis of Question-Order and Context Effects: The Use of Think-Aloud Responsesolume). Finding a way to get at these cognitive variables would be useful, since it would allow researchers to test alternative hypotheses about the psychological sources of response effects in surveys.

boisterous

ement. Drawing on recent developments in cognitive psychology, they offer theoretical accounts of the conditions that lead to the emergence of various context effects and report a number of new experimental studies. At stake now are clear, practical needs in the structuring of reliable tests, and a

BOOR

Lorenzo Vigentini,Brad Swibel,Garth Haslerndorsements of items presented . in the list, as well as ., that is, higher endorsements of items presented . in the list, may be obtained. Moreover, the conditions under which either of these effects may emerge are not well specified, and the area is characterized by a large number of apparently inconsistent findings.

Affectation

Overdose

Carmen Haretche,Mariano Palamidessihe product life cycle we use marketing research to determine how an existing brand might be repositioned in order to gain or maintain market share. Again, we require consumers’ evaluations of the product attributes and overall brand evaluations to make this type of marketing decision.

CAMP

Andrea Abarzúa,Johana Contreras the respondents have completed (Tourangeau & Rasinski, 1988). Context effects are response effects coming from one or more preceding questions (and answers) or from response scales belonging to previous questions.