Titlebook: Contemporary Retail Marketing in Emerging Economies; The Case of Ghana’s David Eshun Yawson,Fred A. Yamoah Book 2022 The Editor(s) (if app

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The Next Generation of Supermarkets Marketing in Ghana, technologies and their impact on grocery retailing; intelligent technologies in retail marketing; trends in multi-channel retailing; the emergence of online grocery shopping; customer loyalty programmes; the use of digital addressing system (The GhanaPost GPS Address); and the grocery retail market

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Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing,ases in Ghana drawing on examples across some developed economies of the world indicates a positive outlook. There is an inherent potential in retail supermarket databases to glean value in three forms commercial, research and pedagogical. The commercial value can be achieved through subjecting cons

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https://doi.org/10.1007/978-0-387-74508-4of contactless smart cards and identification to enhance Supermarket chain operations with cutting-edge payment systems and invention systems. The traditional media offers possibilities for supermarket advertising and marketing communications through outdoor and indoor advertising infrastructure. Th

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https://doi.org/10.1007/978-0-387-74508-4communicable diseases are also amply highlighted. We further make a case for nutrition transition and food value chain transformation and the need for regulation and support for local actors to upgrade to meet supermarket standards and certification requirements.

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2730-5554 students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa..978-3-031-11663-6978-3-031-11661-2Series ISSN 2730-5554 Series E-ISSN 2730-5562

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The Current Supermarket Chains Marketing Infrastructure in Ghana,of contactless smart cards and identification to enhance Supermarket chain operations with cutting-edge payment systems and invention systems. The traditional media offers possibilities for supermarket advertising and marketing communications through outdoor and indoor advertising infrastructure. Th