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Titlebook: Contemporary Retail Marketing in Emerging Economies; The Case of Ghana’s David Eshun Yawson,Fred A. Yamoah Book 2022 The Editor(s) (if app

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樓主
發(fā)表于 2025-3-21 16:22:34 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Contemporary Retail Marketing in Emerging Economies
副標題The Case of Ghana’s
編輯David Eshun Yawson,Fred A. Yamoah
視頻videohttp://file.papertrans.cn/237/236688/236688.mp4
概述Provides an overview of the marketing strategies employed by supermarkets in developing countries.Presents the latest developments in consumer loyalty programmes and the applications of electronic con
叢書名稱Palgrave Studies of Marketing in Emerging Economies
圖書封面Titlebook: Contemporary Retail Marketing in Emerging Economies; The Case of Ghana’s  David Eshun Yawson,Fred A. Yamoah Book 2022 The Editor(s) (if app
描述.This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.?With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa..
出版日期Book 2022
關(guān)鍵詞customer loyalty; contemporary marketing; Africa; consumer insight; developing countries
版次1
doihttps://doi.org/10.1007/978-3-031-11661-2
isbn_softcover978-3-031-11663-6
isbn_ebook978-3-031-11661-2Series ISSN 2730-5554 Series E-ISSN 2730-5562
issn_series 2730-5554
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 21:34:04 | 只看該作者
Modern Retail Marketing and Supermarket Loyalty Cards Programme,with the nuances of emerging market countries. A detailed discussion on contemporary retail marketing akin to relationship marketing is elucidated. Finally, the emerging but significant role of supermarket loyalty programmes in grocery retail marketing is covered.
板凳
發(fā)表于 2025-3-22 02:22:17 | 只看該作者
Venus and Mercury, and How to Observe Themmarketing practitioners, consumers and academics are also presented. Further, the retail industry is introduced with particular emphasis on the supermarket retail industry. Finally, a discussion of the nuances of emerging market retailing and the forces of change and responses to these changes are then captured.
地板
發(fā)表于 2025-3-22 07:32:21 | 只看該作者
5#
發(fā)表于 2025-3-22 08:59:16 | 只看該作者
6#
發(fā)表于 2025-3-22 14:47:26 | 只看該作者
Violence: Reflections About a Wordxplore the three identifiable values, the emergence of supermarkets in emerging markets is generating an environment for winners and losers including foreign-based supermarkets and their local competitor stakeholders.
7#
發(fā)表于 2025-3-22 19:13:59 | 只看該作者
8#
發(fā)表于 2025-3-23 00:26:48 | 只看該作者
The TESCO Club Card Loyalty Programme: The Gold Standard, tenets of relationship marketing management philosophy must become mainstream in these marketing visions of these organisations. It is also imperative to invest to build analytics capabilities and internal competencies that will enable retailers to convert customer data into marketing intelligence insights.
9#
發(fā)表于 2025-3-23 04:54:44 | 只看該作者
The Next Generation of Supermarkets Marketing in Ghana,ry supermarket marketing and determines the nature of the future grocery retailing competition. The existing legal framework in Ghana is also a critical area of focus to ensure the proper use of loyalty card databases in the next generation of grocery supermarket marketing.
10#
發(fā)表于 2025-3-23 07:25:28 | 只看該作者
Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing,xplore the three identifiable values, the emergence of supermarkets in emerging markets is generating an environment for winners and losers including foreign-based supermarkets and their local competitor stakeholders.
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