Titlebook: Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations; A Structural Model o Julian Michael Hodson Book 2021 Th

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Discussion & Conclusion,oach to destination image, which connects brand identity and consumer-based brand equity for a destination. However, these two distinct branding perspectives have traditionally been viewed in isolation of each other.

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Introduction,n and assessment of the research problem is followed by a discussion of the theoretical background and scope of the upcoming research. The introduction chapter goes on to state the research questions and objectives, to then examine the contribution of the research.

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Data Analysis & Empirical Results, these research phases, chapter 4 involves the analysis of the questionnaire data collected from sampled airline passengers and the presentation of empirical results. Accordingly, phases 5 through 10 of the research design will be addressed in the sections of chapter 4. The forthcoming research phas

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978-3-658-33056-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies

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Introduction,n and assessment of the research problem is followed by a discussion of the theoretical background and scope of the upcoming research. The introduction chapter goes on to state the research questions and objectives, to then examine the contribution of the research.

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https://doi.org/10.1007/978-3-662-36624-0This chapter provides an extensive review of the branding, brand identity, consumer-based brand equity, and related concepts in the academic marketing, consumer behavior, and tourism literature. Strong theoretical and empirical support for a conceptualization of leisure visitors’ destination brand associations is presented.